Follow Your Heart Index city profile

Bowling Green, Kentucky

A city-market profile built from 4 primary-city ZIP areas representing an estimated 131,346 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #485 of 129160.4Official whole-life balance across all five components

Partner Availability | National #49474.3100.0% coverage

Settlement Feasibility | National #64952.5100.0% coverage

Economic Capacity | National #110258.2100.0% coverage

Relationship Environment | National #10945.3100.0% coverage

Opportunity Strength | National #63866.1100.0% coverage

Population by life stage

Under 1830,916 | 23.5%

18 to 2420,634 | 15.7%

25 to 3418,441 | 14.0%

35 to 5430,777 | 23.4%

55 to 6413,760 | 10.5%

65 and older16,818 | 12.8%

Marital landscape

Married48,150 | 44.9%

Never married40,744 | 38.0%

Divorced11,649 | 10.9%

Separated1,678 | 1.6%

Widowed5,083 | 4.7%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White99,143 | 75.5%

Black or African American12,566 | 9.6%

American Indian and Alaska Native720 | 0.6%

Asian7,189 | 5.5%

Native Hawaiian and Pacific Islander880 | 0.7%

Hispanic or Latino9,686 | 7.4%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

English17,041 reported responses
American13,353 reported responses
German12,188 reported responses
Irish11,711 reported responses
Italian3,695 reported responses

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Economic, housing and mobility context

Median household income$70,378

Employment rate63.0%

Typical home value$286,618

Typical rent$1,242

Mortgage access71.4

Migration opportunity85.2

Commute under 30 minutes82.5%

Poverty rate18.4%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
42101	59.9	92.1	45.2	49.6	43.0	58.6
42103	60.7	48.7	63.4	69.5	47.5	75.7
42104	61.2	61.8	57.5	64.8	47.3	73.0
42170	59.2	46.6	66.9	72.9	52.4	60.1