Follow Your Heart Index city profile

West Des Moines, Iowa

A city-market profile built from 2 primary-city ZIP areas representing an estimated 71,011 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #23 of 129167.5Official whole-life balance across all five components

Partner Availability | National #43476.0100.0% coverage

Settlement Feasibility | National #7466.6100.0% coverage

Economic Capacity | National #54570.7100.0% coverage

Relationship Environment | National #53837.3100.0% coverage

Opportunity Strength | National #20478.4100.0% coverage

Population by life stage

Under 1814,929 | 21.0%

18 to 246,576 | 9.3%

25 to 3412,928 | 18.2%

35 to 5417,631 | 24.8%

55 to 648,221 | 11.6%

65 and older10,726 | 15.1%

Marital landscape

Married27,594 | 46.7%

Never married21,582 | 36.5%

Divorced5,984 | 10.1%

Separated554 | 0.9%

Widowed3,425 | 5.8%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White56,195 | 79.1%

Black or African American3,581 | 5.0%

American Indian and Alaska Native10 | 0.0%

Asian4,546 | 6.4%

Native Hawaiian and Pacific Islander0 | 0.0%

Hispanic or Latino4,603 | 6.5%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

German18,785 reported responses
Irish11,456 reported responses
English9,264 reported responses
Norwegian3,625 reported responses
Italian3,493 reported responses

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Economic, housing and mobility context

Median household income$83,929

Employment rate71.0%

Typical home value$349,518

Typical rent$1,290

Mortgage access75.7

Migration opportunity53.7

Commute under 30 minutes88.0%

Poverty rate8.4%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
50265	64.1	67.0	66.4	71.2	38.3	71.5
50266	70.5	83.9	66.7	70.2	36.3	84.4