Follow Your Heart Index city profile

Ames, Iowa

A city-market profile built from 4 primary-city ZIP areas representing an estimated 72,881 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #186 of 129163.4Official whole-life balance across all five components

Partner Availability | National #995.9100.0% coverage

Settlement Feasibility | National #67152.091.6% coverage

Economic Capacity | National #119055.794.2% coverage

Relationship Environment | National #20941.5100.0% coverage

Opportunity Strength | National #92459.1100.0% coverage

Population by life stage

Under 189,191 | 12.6%

18 to 2429,637 | 40.7%

25 to 349,424 | 12.9%

35 to 5410,886 | 14.9%

55 to 644,972 | 6.8%

65 and older8,771 | 12.0%

Marital landscape

Married20,022 | 30.4%

Never married40,353 | 61.3%

Divorced3,224 | 4.9%

Separated305 | 0.5%

Widowed1,909 | 2.9%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White57,522 | 78.9%

Black or African American2,789 | 3.8%

American Indian and Alaska Native429 | 0.6%

Asian6,488 | 8.9%

Native Hawaiian and Pacific Islander110 | 0.1%

Hispanic or Latino3,635 | 5.0%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

German19,551 reported responses
Irish7,771 reported responses
English6,765 reported responses
Norwegian4,116 reported responses
Italian1,868 reported responses

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Economic, housing and mobility context

Median household income$70,839

Employment rate62.0%

Typical home value$329,946

Typical rent$1,092

Mortgage access77.4

Migration opportunity39.5

Commute under 30 minutes86.2%

Poverty rate25.2%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
50010	65.9	94.1	55.7	59.9	44.7	63.7
50012	Not published	100.0	Not published	0.0	15.2	46.6
50013	Not published	100.0	Not published	Not published	24.6	39.9
50014	62.2	96.9	48.1	54.6	42.0	57.6